Video

Since launching eType’s dedicated video platform in 2007, the team has worked relentlessly to make it one of the largest and most respected within the market, developing unrivalled experience in selling non-traditional ad formats across a growing number of video-rich sites.

How we got started

eType was appointed YouTube’s exclusive ad sales agent in September 2006, successfully maximising revenues and educating the market to the benefits of video advertising, something that was virtually unknown within the UK and South Africa at the time.

Becoming the UK's No.1

Following Google’s acquisition of YouTube in 2007, coupled with the overwhelming surge in video’s popularity eType sought out additional partners to help maximise our position and help us add to our video offering.

Today, eType holds the exclusive UK ad sales contract for video technology specialists, Videoegg, selling a range of innovative ad formats across a number of the world’s leading sites, including Bebo, hi5, and Facebook applications. eType Video has also recently signed a contract with two additional US video specialists, providing our advertisers with even more opportunity to embrace the power of video.