Technology

Ad Serving Technology

eType utilises Yield Manager as its global ad serving solution. Our bespoke interface allows YOU to choose the campaigns YOU want, helping buyers and sellers of online media, marketers, ad agencies, ad networks, publishers and others to run their business more efficiently.

Core Features

• Auction Platform: campaigns compete for every impression, based on its true value, in a real-time auction
• Global media optimisation for buyers: the methodology expands reach and protects ROI goals on every ad call
• Automatic inventory optimisation for sellers: competition drives up value, the system serves the highest-paying ad on every ad call
• Advanced workflow, targeting, banning, and reporting

Gateway to the Marketplace

By using the eType platform, every buyer and seller trades its campaigns or impressions in our marketplace, an open exchange of media for all ad networks, agencies, advertisers and publishers.

Every participant within the platform is interconnected and each campaign has open access to any impression. This means immediate, unlimited supply and demand whenever and wherever it is needed. That interconnectivity also lets buyers and sellers link to each other directly and strike up relationships.