Publishers
eType is a division of Media Initiatives Group Limited. Serving over 50 million ads each month, eType uses its predictive ad serving technology, Accelerator, to learn and evaluate user behaviour.
Publisher Benefits
- We help our speciality-content publishers increase their revenue potential
- We offer a full suite of comprehensive solution packages
- We increase your inventory capability and connect you to a larger advertiser base
- We free up your resources and let you enjoy a higher revenue stream
- We maximise the value of each individual impression by auctioning them off to the highest bidder
- Each impression cast on your site will receive the highest possibly CPM rate.
eType Advantages
- Auction Platform – Campaigns compete for every impression, based on its true value, in a real time auction
- Global Media Optimisation for Buyers – The methodology expands reach and protects ROI goals on every call
- Automatic Inventory Optimisation for Sellers – Competition drives up the value – our system serves the highest paying ad on every call
- Advanced Workflow – Targeting/Banning/Reporting – Unlimited supply and demand
- Open Exchange of Media – Agencies, Advertisers and Publishers on the same platform. Interconnectivity lets buyers and sellers link directly and strike up a relationship
- Gateway to the Marketplace – Each campaign has open access to each impression
The eType performance network offers broad reach, low cost media across a large network of sites, on a “blind” buy basis.
- eType South Africa sales team sells your inventory to a fresh market of aggregated, specialist content advertisers
- We start monetizing your inventory from day one, giving you live states and reports on demand, plus a personal account manager
- We streamline operations for both buyers and sellers, increasing ROI for both
Revenue
eType pays you 60% on a non-exclusive contract.
Complete our online form and a member of our sales team will confirm your acceptance to our network.
A division of MIG - initgroup.com