Mobile Media

Despite eType traditionally being an online media specialist, we realised during the latter stages of 2007 that marketing to mobile phones could no longer be ignored. Through a number of partnerships with both publishers and networks, eType now has a very strong offering of mobile media. We categorise our Mobile Media as follows:

Mobile Performance (WAP) Network:

Through our Mobile Performance Network, we offer millions of page views per month. We provide fantastic targeting capabilities, comprehensive optimisation, tracking and reporting. If a mobile landing page is needed, our design team can build this page as added value to clients.

Targeted SMS/MMS:

We also offer highly targeted mobile SMS/MMS campaigns. This solution can be very cost effective and we always see excellent ROI. We have access to approximately 5 million opt-in records which are all demographically targeted by Age, Gender, Provence, City, Town, Suburb and LSM. All messages broadcast are WASPA compliant and strictly adhere to the DMA’s best practices guidelines. We are very particular when offering this medium, as it should only be offered to the right clients.

Other Mobile Products:

We also work with a number of service providers including Vodacom and Mahala SMS to offer media like PleaseCallMe and Mahala SMS’s to our clients.

A mobile phone can be a very effective Marketing Tool if the correct targeting and strategy is applied. We take tremendous pride in the success of our mobile campaigns and are constantly trying to come up with new ideas for clients to incorporate mobile into their marketing strategy.