Advertisers

Our ad platform acts as a media management system that streamlines the buying process and optimises campaigns globally, on every ad call, simplifying operations as it maximises ROI.

eType maintains a strict eligibility policy and frequent audits of its publisher portfolio. With an in-house Ad Operations team, we traffic in excess of 50 million ads every month, providing everything from upload through to optimisation and reporting as part of your media buy.

We understand your campaign needs, be they the quality placement of a branding campaign or the ROI of direct response. Extensive new media sales experience ensures you deal with industry professionals who will expertly manage your campaign.

Targeting

The eType platform evaluates and learns user behaviour. Rather than running adverts in a specific channel, which can limit the reach, we intelligently target individuals, based on their previous surfing behaviour.

Our ad serving technology will only serve an advert it believes will appeal to that specific user, based on the sites they have previously visited. That way, our advertisers' campaigns are not only seen by more people, but also by people genuinely interested in the type of product or service featured in the advert.

This ground-breaking technology means eType South Africa can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.

Why eType SA?

• Extensive new media sales experience ensures a expertly managed campaign
• Quality placement of a branding campaign
• The ROI of direct response
• We understand your campaign needs

Benefits

• Creative Optimisation
• Discrepancy Elimination
• 50 million South African ad impressions monthly
• Cost Effective
• Live Statistics
• Advanced Reports
• Online Administration

Our ad serving technology will only serve an advert it believes will appeal to that specific user, based on the sites they have previously visited within our network.

Predictive Optimization

eType’s optimization technology, doesn’t turn off sites that don’t meet the advertiser's ROI goal (as other networks do).

After a pixel is placed, our technology takes a sampling of impressions and “learns” what kind of visitor will convert based on frequency and recency data as well as a visitor’s history of performance across our network. Over time, the pixel data allows us to predict who will convert and we show the ad only to those visitors who fit your targeting and are predicted to convert. We never turn sites off, because all sites have traffic that potentially can convert.

Improve Performance

Predictive optimization can dramatically improve performance. This ground-breaking technology means eType can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.