Accelerator

Accelerator is eType's first online advertising product. The Accelerator performance platform offers broad reach, low cost media across a large network of sites on a 'blind' buy basis, across a range of products. Offering advertisers the opportunity to plan and execute their ideal media plan across targeted CPM or CPA.

Accelerator’s ground-breaking technology means that as a network we can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.

Launched in the UK in 2004 Accelerator has become a key element on agency schedules delivering successful performance campaigns for some of the UK’s top brands including Norwich Union, Orange, British Telecom, NTL and Hilton and we look forward to continuing this success in South Africa.

Accelerator CPM

Accelerator’s CPM offering can be run across the network on a targeted genre basis. This offering gives an advertiser access to a range of other targeting options. Some leading channels include:

• Auto
• Finance & Business
• Travel
• Entertainment & Lifestyle
• Shopping/Ecommerce
• Sport

Additional Targeting Variables include: Age, Gender, Time of Day, Geographic Location and Browser Language amongst others.

Accelerator CPA

The Accelerator CPA programme gives you the ultimate control on price and delivery, whilst guaranteeing the highest return on investment (ROI). The network is managed as an auction where clients compete for impressions and share of voice. Utilising a leading technology, the programme identifies the most effective, creative, time and placement combinations that will drive maximum results for an advertiser, providing the highest performance every time.